Local SEO is one of the most advantages ways of promotion for small businesses. The small enterprises or the services, which have the local appeal, find it beneficial to opt for the local SEO. Some of the best examples include restaurants, lawyer services, pest control services, dentists and more.
But, despite the amazing benefits of local SEO, there are also some pitfalls. For the successful local business, you need to be aware of these pitfalls. By understanding the pitfalls, you will be able to make the strategies, which are free from these pitfalls and get more profit in your business.
Here, you will read 7 most common local SEO pitfalls, about which you must be aware of in order to get the best out of the Search Engine Optimization (SEO). You will also get the necessary suggestions which can help you in overcoming these pitfalls.
Sometimes, consumers may not be able to find you with the brand name after hearing. If you have a restaurant with the name "Enjoy Your Day", don't be amazed if Google shows the "greeting cards" to the searchers instead of your restaurant.
However, you can plan to build the kind of authority, which tells Google that if someone is searching your brand, he/she is not searching the other thing associated with that name. For example, if someone searches "Banana Republic", Google knows that the people are looking for the clothing and not a political science chapter. In the international context, we can take the example of "Apple Inc.". When you search "Apple", you get first about the popular IT & technology brand instead of fruit.
One of the worst pitfalls that are faced by the companies in case of local SEO is duplicate listings. Duplicate listings can result in misdirecting consumers. Moreover, they can violate guidelines and divide the strength among different entities you get through your ranking and reviews.
You need to give it special care to the listing, and it should be the major concern to fight the duplicate listing in case of local SEO.
One of the most critical aspects of local enterprises is local listing, but there are also the chances to put your target to the wrong platforms. You need to make sure that your website is listed in an accurate way on the main website in your industry. By adding your site to the right platform, you will be able to get the right audiences at your website.
According to some research, the GMP listing with good pictures will allow you 42% more clicks for driving directions as well as 35% clicks on the websites. The poor pictures in the local SEO harm the website ranking. Therefore, you must require to add good pictures to get a profitable business through the local SEO.
Google is known for placing a map marker sometimes in the middle. If you also face this type of peculiar, then you must report to their forum as it can even start from. However, there are also the chances that the strange map marker locations can be because of some issue from your system or the placement of your marker in the middle of plenty of zip codes, which you have written in the GMB dashboard.
You should try to fix it to avoid the risk of losing the customers.
Your directions will be inaccurate if your map marker gets misplaced, but there are the other chances also of the bad driving directions. There may be other circumstances behind this. A number of tragic accidents, as well as litigations, are the results of bad or incomplete mapping from the side of Google.
The incorrect direction should be reported to the Google forum. Due to the wrong direction, you can lose the customers, which can be avoided by reporting to Google's forum.
According to a survey, 57% of customer complaints are related to poor/absent service and poor employee behavior. There is an obvious fault here, and it is due to the owner who hasn't done his/her due diligence in creating clear customer support documentation, regular staff training session, and detailed employee guidelines.
The owners should pay attention to hire the staff that can be taught to represent the business to the public.
The above-mentioned ones are a few common local SEO pitfalls to be aware of. But, these can be overcome easily if they are paid proper attention. To get the proper local SEO services for your business, it is a better approach to hire a digital marketing company, which has rank on google the knowledge and experience in this area.
SEO could benefit many businesses that are looking to increase their online presence and drive more targeted traffic to their websites. Unfortunately, the SEO industry has also attracted a lot of cowboys who don't know much about SEO. You should make sure you avoid these and hire agencies that use ethical "white hat" SEO techniques.
When it comes to finding the right SEO partner, here are some tips that might come in handy.
When you keep these tips into consideration, you will be able to find a reputable company that works around the clock to build your online presence.